TikTok is introducing a new feature that permits them to lessen the quantity of AI-made content appearing in their feeds. This initiative comes as the platform announced that it now features over 1 bn AI-generated clips.
Pilot Phase and Launch
The update is in a pilot phase over the following weeks before a widespread release. This shift aligns with a increase in content created by AI, driven by emerging content generation software.
The Broader AI Trend
Recent reports that almost one in 10 of the quickest rising video streams on another major platform exclusively feature content made by AI. A large amount of this output is deemed “AI slop”, a label for poor-quality, factory-style content that is typically illogical or surreal.
“We know from our community that a lot of users appreciate content created using AI tools, from digital art to informative clips, and we aim to provide users the option to see more or less of that, depending on their own likes,” stated a platform representative.
AI on the Platform
TikTok disclosed that there are currently 1.3bn videos on its service labeled as AI-generated. Overall, more than 100 million videos are added to the app each day, making AI content a relatively small portion of its total content library.
Customizing Your Feed
Viewers will be able to limit or boost the volume of AI-generated videos they view by using the content preference option in the app and choosing AI-made media. Other topics that currently be controlled under the tool encompass news, style, cosmetics, and movement.
Platform Guidelines
Its policies require content makers to label “realistic” AI-generated content, and it bans malicious fake videos of well-known individuals or emergencies. Any realistic AI-generated clip that is unmarked can be removed under its community policies.
In addition, the app will from now on apply an AI-generated watermark to content made using its own AI tools, or identified by an cross-platform project for spotting AI-generated material. This action is aimed to help prevent users from seeking to bypass the disclosure requirement.
Responsible AI Funding
TikTok is also establishing a $2 million educational fund for experts and groups to create informative material about ethical AI use. This project will assist educational bodies focused on teaching computer science.
Content Safety Approach
The video-sharing app has supported its moderation strategy, amid debate over plans to cut jobs for numerous content moderators in Britain. It is planning to reduce hundreds of positions in its content moderation department in London, with trade unions and online safety experts voicing alarm that staff are being displaced by automated systems.
A senior executive explained that staff-based oversight would continue to be important, but automated tools can shield workers by filtering out the most distressing content ahead of it is viewed by people. The platform reported a significant reduction in explicit and harmful content handled by content reviewers over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to combine staff and AI to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s very important to limit contact with harmful content as swiftly, which is why a extensive automated help is making a difference work at speed.”
